Additional Information for Guinness World Records

T-ARTS Company, Ltd. (Japan) organized a fashion show with the most people modelling on a catwalk at Pacifico Yokohama, in Yokohama, Kanagawa, Japan, on 30 March 2012. [image] With 1,274 participants, the T-ARTS fashion show broke the previous record of 1,243 people set in New York City, USA, last July. [image] Guinness World Records (TM) Adjudicators, Aya McMillan and Carlos Martinez, travelled to Yokohama to be present at the event, to make sure that the official guidelines were followed, and to verify the counting of all the participants.  [image] The fashion show had a duration of 2 hours, with most of the participants being girls ranging from 6 to 12 years of age. Also parents, brothers and even a group of 3-year-old girls joined the party to add up to the effort to break the official world record. The participants came from all over Japan and over 200 of these girls were professional kid models. Once the fashion show was completed, Guinness World Records presented the official certificate to the kid talent Tani Kanon, who received it on behalf of all the participants in the record breaking show. [image] The fashion brands that were present in the fashion show were RONI, EARTHMAGIC,CHUBBYGANG, and PrismStone. Congratulations Japan for one more world record!  12 April 2012

On Wednesday 28 March I arrived in Mumbai to judge on behalf of Guinness World Records an attempt by Vodafone India to set a new Guinness World Records title for the most people in a telephone conversation relay.In order for this to count as a new Guinness World Records title, the team would have to maintain a coherent conversation for a minimum of 24 hours, involving a minimum of 4 people. A break in the conversation of more than 10 seconds would disqualify the attempt, and if the call was dropped, the team would have a maximum of 30 seconds to reconnect it, in line with the official guidelines laid out by Guinness World Records.The attempt got started at midday in a hotel in central Mumbai. The atmosphere was hopeful, if a little serious, as participants focussed all of their attention on following the Guinness World Records guidelines. It is important to note that repetition and time wasting were both aspects strictly forbidden by the guidelines, and each participant was only permitted to take part in the relay once. To assist me in monitoring the attempt, I had independent witnesses who worked with me around the clock in shifts to make sure participants followed the rules.[image][image][image][image] As midday the following day drew closer there was a growing sense of anticipation, not least from the organisers, many of whom had not slept! As the 24 hour minimum time arrived they decided to try and push it a little further. The Vodafone team actually managed to keep the conversation going for over an hour longer, when at 25 hours, 11 minutes and 40 seconds the call was finally dropped. I presented an official Guinness World Records certificate to the Vodafone team leader, to mark a successful new Guinness World Records title.[image][image][image]By Jack Brockbank2 April 2012