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QUHL Websites  - Listing Details
ID:   202

TITLE:   Fuse Project
URL:   http://www.fuseproject.com

Category:   Arts: Design

Pagerank:  6

DETAILS DESCRIPTION:  An award-winning industrial design and branding firm with offices in San Francisco and New York. Fuse Project was founded on the concept that brand and product are inextricably tied. Brand story cannot be separated from its physical (or digital) manifestation. Both must be considered as critical parts of a greater whole.


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YOUR BIG FRIEND IS HERE

BIG JAMBOX is here! The original JAMBOX is the No.1 speaker in the US, and now has a big cousin to play with...

It is the purest expression of the design ecosystem we have built with friend and partner Jawbone. Pure bigger sound. Pure minimal design.  Pure material innovation and portability.  Bring it to all your favorite places in the house, and out.  Go BIG! More...

 

SODASTREAM SOURCE

The plastic bottle bottle is dead...or soon will be.  Making your sparkling water or sodas at home is so much more personal, practical, and the right sustainability choice in the 21st century.  In becoming partners with Sodastream, fuseproject set out on a journey to "reduce and refine" the entire sparking water and soda user experience and make it more magical.

No electricity is required to make the soda. How do we do this: through world-class mechanical ingenuity and refined design. A watch battery powers the LED backlights to indicate different levels of carbonation, so no electric outlet is required. The entire top surface responds to touch, and there is now no need to screw in the bottle as a single-handed push simply locks it in place.

A single monolithic form for the machine creates a new visual signature for the brand. The design, packaging, graphics and web design of Source makes a refined statement for the kitchen. The video, created as part of SodaStream’s Source bar in Milan’s Salone del Mobile, was created by fuseproject, with music by Connor Moore. More...

UTOPIAN DESIGN

The Utopian Impulse: Buckminster Fuller and the Bay Area is a new exhibition that just opened at the SFMoMA. The One Laptop Per Child program, a pioneering effort to bring education and technology to children around the world, is featured in the exhibit as an example of the utopian impulse that drove Fuller. With 2.5 million laptops distributed in 42 countries today, OLPC has delivered on what, in Fuller’s time, may have been considered lofty idealism, but is now a very real experience for children such as Abel from Peru. See the short clip from “Life in a Day” on YouTube.

See The Utopian Impulse beginning March 31st – July 29th. More...

PAYPAL HERE IS HERE

When PayPal approached fuseproject with the goal to facilitate real world payments, the prospect of creating a physical product and new brand for the e-commerce pioneer was a tantalizing design challenge.  PayPal and fuseproject’s brand and design team partnered on the expression of this new experience through all interaction points.

Functional considerations such as a large card stripe reader dictated the wide base of the arrow, and layered surfaces indicate where the card goes.  Additionally the front part of the reader rotates down providing the stability to reliably swipe a credit card. The arrow is an ancient symbol that shows something being done in the here and now, and became the inspiration for the shape of the of the product, logo, web, graphics, naming and application sound design.

More...

fuseproject on CNN

fuseproject has been honored with a 30 min feature on CNN this weekend.  The program “The Next List”, is hosted by Dr. Sanjay Gupta and airs this Sunday, February 26th at 11am PT/2pm ET.

The show will map the course of fuseproject’s work history, through the challenges and ideas that have driven us for the past 12 years.  It also highlights our partnerships with Herman Miller, Jawbone, Sabi, Mint, One Laptop Per Child and See Better to Learn Better amongst many others.

We don’t normally like to toot our own horn, but we had so much fun working with the CNN team, and thought you would enjoy seeing the final cut.

Please note that the full program will only be available via broadcast and will not be available online, so watch it before the Oscars.

More information here: http://money.cnn.com/2012/02/24/technology/yves_behar_next_list/index.htm

Higher resolution video here: http://www.cnn.com/video/#/video/living/2012/02/23/tnl-yves-behar-designer.cnn.





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