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Introduction – part 1
I lay no claim to being an expert in the directory business but do feel I have learned a lot in the last couple of years. I currently run 1 free general, a couple small niche and my latest project is creating a paid directory from scratch. My first free general was such a spam filled mess that I ended up just closing it down but it wasn’t a total loss as it was a great learning experience.
There are so many posts in the forums about PR, PR and more PR, why pay when there are an almost unlimited number of free directories, instant acceptance and did I mention link juice. It turns my stomach.
I have decided to lay it out as I see it beginning with Free Directories, and ending with what is being done here to present a valuable resource for both my clients (those submitting their sites for review) and visitors.
Before continuing it might be a good idea to review this video, paying special attention to the words used in the first part. He is a master at dropping terms which require studying in the context they are used to understand what he is really saying. It took me many reruns to pick up the important information here and how to relate it to the directory world.
It is assumed that DMOZ, Yahoo, BOTW and a few others are the cream and no need to include them here.
It is time the directory industry move forward by providing value to those who apply for listings and a good user experiences for visitors. Sadly, that is not likely to happen until those who chase the (un)holy grail of PR realize that reputation, overall quality and uniqueness of the directory along with link relevance is more important than PR. When these bad neighborhood link farms no longer get submissions they will cease to exist. It will also bring to a practical end the spammer automated submission ripoffs leaving those who offer a good service.
I see many examples of the good, bad and ugly. In most cases I can categorize most in just a few minutes. The purpose here is to neither promote or ‘bad mouth’ any directory. I sometimes do that on the forums but this is not the place at the present time.
A quick question to website owners. Which would you prefer, a link from a PR4 (note that it is quite likely the category pages will have no PR and therefor pass no link juice) directory or a link from a PR 1 directory plus your directory details page (unique content) indexed by the search engines with a good teaser text describing your site. Also would you prefer 100 links from spam filled, bad neighborhood directories or 10 from quality respected directories. Recall what Cutts says in the video mentioned above.
More Coming Soon